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    boAt Rockerz 330 Pro

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    boAt Airdopes 183 TWS Earbuds with Environmental Noise Cancellation (IPX4 Sweat Resistant, ASAP Charge, Mercurial Grey)

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    -57%boAt Airdopes 190


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    Airdopes 190


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    Original price was: ₹3,499.00.Current price is: ₹1,499.00.
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    -62%Airdopes 418 ANC


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    Airdopes 418 ANC


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    Original price was: ₹4,999.00.Current price is: ₹1,899.00.
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    -63%boAt Airdopes Ace


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    Airdopes Ace


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    Original price was: ₹3,490.00.Current price is: ₹1,299.00.
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    -2%Apple AirPods (3rd Generation) With MagSafe Charging Case


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    Apple AirPods (3rd Generation) With MagSafe Charging Case


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    Original price was: ₹20,900.00.Current price is: ₹20,500.00.
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    SKU:
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    boAt Airdopes 190

    Airdopes 190

    Rated 0 out of 5
    Original price was: ₹3,499.00.Current price is: ₹1,499.00.

    Airdopes 418 ANC

    Airdopes 418 ANC

    Rated 0 out of 5
    Original price was: ₹4,999.00.Current price is: ₹1,899.00.

    boAt Airdopes Ace

    Airdopes Ace

    Rated 0 out of 5
    Original price was: ₹3,490.00.Current price is: ₹1,299.00.

    Apple AirPods (3rd Generation) With MagSafe Charging Case

    Apple AirPods (3rd Generation) With MagSafe Charging Case

    Rated 0 out of 5
    Original price was: ₹20,900.00.Current price is: ₹20,500.00.

    Apple AirPods Pro (2nd Generation) with MagSafe Charging Case (USB-C)

    Apple AirPods Pro (2nd Generation) with MagSafe Charging Case (USB-C)

    Rated 0 out of 5
    Original price was: ₹24,900.00.Current price is: ₹23,490.00.

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    -57%boAt Airdopes 190


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    Airdopes 190


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    Original price was: ₹3,499.00.Current price is: ₹1,499.00.
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    -62%Airdopes 418 ANC


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    Airdopes 418 ANC


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    Original price was: ₹4,999.00.Current price is: ₹1,899.00.
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    -63%boAt Airdopes Ace


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    Airdopes Ace


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    Original price was: ₹3,490.00.Current price is: ₹1,299.00.
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    -2%Apple AirPods (3rd Generation) With MagSafe Charging Case


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    Apple AirPods (3rd Generation) With MagSafe Charging Case


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    Original price was: ₹20,900.00.Current price is: ₹20,500.00.
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    SKU:
    MME73HN/A(NEW)


    -6%Apple AirPods Pro (2nd Generation) with MagSafe Charging Case (USB-C)


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    Apple AirPods Pro (2nd Generation) with MagSafe Charging Case (USB-C)


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    Original price was: ₹24,900.00.Current price is: ₹23,490.00.
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    SKU:
    MTJV3HN/A

    Weight 50.8 kg


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    -57%boAt Airdopes 190


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    Airdopes 190


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    Original price was: ₹3,499.00.Current price is: ₹1,499.00.
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    -62%Airdopes 418 ANC


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    Airdopes 418 ANC


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    Original price was: ₹4,999.00.Current price is: ₹1,899.00.
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    Apple AirPods (3rd Generation) With MagSafe Charging Case

    Apple AirPods (3rd Generation) With MagSafe Charging Case

    Rated 0 out of 5
    Original price was: ₹20,900.00.Current price is: ₹20,500.00.

    boAt Airdopes Genesis TWS Earbuds with Environmental Noise Cancellation (IPX5 Water Resistant, ASAP Charge, White Purity)

    boAt Airdopes Genesis TWS Earbuds with Environmental Noise Cancellation (IPX5 Water Resistant, ASAP Charge, White Purity)

    Rated 0 out of 5
    Original price was: ₹3,999.00.Current price is: ₹1,299.00.

    boAt Airdopes 183 TWS Earbuds with Environmental Noise Cancellation (IPX4 Sweat Resistant, ASAP Charge, Mercurial Grey)

    boAt Airdopes 183 TWS Earbuds with Environmental Noise Cancellation (IPX4 Sweat Resistant, ASAP Charge, Mercurial Grey)

    Rated 0 out of 5
    Original price was: ₹2,990.00.Current price is: ₹1,199.00.

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    Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

    A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.


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